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RiceBucketChallenge

  Was the ice-cold #ALSIceBucketChallenge too cold for the taking? A new advocacy called the #RiceBucketChallenge has been making a significant impact across Asia. The campaign started in India by Manju Latha Kalanidihi, a journalist from Hyderabad. Using social media, Manju encourages. . .

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MMDA Blog

The MMDA Twitter page is something quite remarkable. In marketing terms, it’s successful rebranding. In digital marketing, it’s simply ingenious. And we’re proud to say that the man behind the MMDA Twitter page is one of our SMEs, Yves Gonzalez.. . .

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“We have no evidence that our systems have been compromised,” said Google Spokeswoman Caroline Matthews in relation to recent news that 5 million Gmail accounts have been hacked. According to Fusion.net, the story broke out Tuesday night when user tvskit posted. . .

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Marketers reel in customers through advertising. But the process requires more than just posting an image and call-to-action. It takes ample time of analyzing and optimization to ensure your ad sells. So how do you engage in online advertising without. . .

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  Ever since mobile became part of a digital marketer’s arsenal, mobile marketing has transformed. With all the new features and functionalities of a smartphone, marketers are constantly crafting creative ways to capture more eyeballs. How mobile changed the game Mobile marketing was. . .

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