Whether we like it or not each time we post something it adds to our personal brand via the principle of association. Photos, links, quotes, or the quizzes that we take are all co-branded with our names. There’s no escaping it and we really have to be more responsible with the content that we share on social media sites like Facebook, Twitter, and Friendster. Here are 15 common “stuff” that a lot of people post on their social media accounts which just damages their personal brand. Feel free to add to the list by hitting the comments section.
1. Photos of you with the opposite gender in a party and your partner doesn’t know about it.
2. Fighting online in social media with your loved ones (family, spouse, friends, etc). The only one who’s looking like an idiot here is you.
3. Any content related to vices that you do, i.e. “I was so drunk last night I passed out and woke up in another house.” or “Lost 3,000 on Poker. Sucks.”
4. Using Foursquare to check-in to show everyone that you’re in controversial places like Victoria Court or motels. D’oh.
5. Uploading photos of your ex even if you’re currently in a relationship with a new person. This has disaster written all over it.
6. Spamming the walls of your network with quizzes that you take. This can get really annoying. Nobody really cares about what your favorite sex position is or what x-men character you are.
7. Spamming the walls of your network with Farmville, Mafia Wars, and other games.
8. Rant about co-workers on micro-blogging platforms. For those in Plurk, even if you put it on private and select only a few people to see it that’s still kinda useless because all it takes is one
9. Rant about co-workers on YM status (grow up, please).
10. Rant about your boss on social media. I once had a friend who was shocked because Google Alerts picked up a blog post that he made about his boss. He got a massive dressing down the next day.
11, Complain about your workload. There are ways of saying this nicely. If you always make it look like you’re having a hard time then people will think you’re not getting the job done as opposed to you being a hard worker.
12. Posting links to porn on social media.
13. Posting pornographic photos on social media. Number 12 and 13 shows that you have no respect for the opposite sex and this is a huge affront to a lot of your contacts in your network.
14. Arguing with other people about religion online. Faith is personal. If you want to bring your friends closer to your God, do it in a more personal manner. The best testimony is always your life. You don’t have to hard sell if your life reflects your faith.
15. If you don’t believe in a rumor or an entry by someone on your network, don’t re-post it. Be responsible with what you re-post because you’re literally endorsing it to your friends, family, and colleagues.
Out of the 15 things that I posted, let me just emphasize number 15. Always remember that politicians, marketers, and PR practitioners are trying to engineer viral campaigns. Make it a point to check the veracity of anything you’re posting, especially if it’s a negative take on something.
Like what I said at the start, feel free to add to the list by hitting the comments section below. Cheers!