Was the ice-cold #ALSIceBucketChallenge too cold for the taking? A new advocacy called the #RiceBucketChallenge has been making a significant impact across Asia. The campaign started in India by Manju Latha Kalanidihi, a journalist from Hyderabad. Using social media, Manju encourages. . .
Posts Categorized: Featured
The MMDA Twitter page is something quite remarkable. In marketing terms, it’s successful rebranding. In digital marketing, it’s simply ingenious. And we’re proud to say that the man behind the MMDA Twitter page is one of our SMEs, Yves Gonzalez.. . .
“We have no evidence that our systems have been compromised,” said Google Spokeswoman Caroline Matthews in relation to recent news that 5 million Gmail accounts have been hacked. According to Fusion.net, the story broke out Tuesday night when user tvskit posted. . .
MANILA, Philippines – In a recent infographic by Digital Marketing Philippines, internet marketer and SEO expert Jorge Gregorio outlines the reasons why small and business enterprises should use digital marketing to expand the business. What reverberates is the Google stats. . .
Marketers reel in customers through advertising. But the process requires more than just posting an image and call-to-action. It takes ample time of analyzing and optimization to ensure your ad sells. So how do you engage in online advertising without. . .
On September 23, 2014, Metro Manila will play host to a regional conference focused on customer loyalty marketing. “Loyalty is becoming a broader, richer and more complex idea than in the past,” notes Mike Atkin, Chairman of Customer Strategy. . .
Congratulations! You have successfully set up a business and the future looks rosy. You have a pretty store, prettier brochures and leaflets, and a magazine placement that is nothing short of being a work of art. Then it happens.. . .
Ever since mobile became part of a digital marketer’s arsenal, mobile marketing has transformed. With all the new features and functionalities of a smartphone, marketers are constantly crafting creative ways to capture more eyeballs. How mobile changed the game Mobile marketing was. . .
Senator TG Guingona’s Crowdsourcing Bill will be formally launched tomorrow (August 7) and for it to gain more awareness, traction, and substance, they’re going to crowdsource the contents of the bill. To those who want to participate just go to. . .
Hi everyone! It’s been a while. The last post we did here on TNM was way back in April (around 3 months ago). Happy to say we’re back though and we’re beefing up the writing team so that we can. . .
Social shopping site Multiply.com is officially closing down on May 6, 2013. The announcement was posted on their website and an e-mail from their CEO, Stefan Magdalinski was also sent out to media partners. This is quite unfortunate considering they’ve. . .
I chanced upon this interview of IBM Philippines President Mariels Almeda Winhoffer on ANC’s website. In the clip she talked about how BPOs should “level-up” their businesses by offering services that revolve around data analytics including social media and other. . .
The Internet and Mobile Marketing Association of the Philippines (IMMAP) announced that they will be starting the “IMMAP Breakfast Series” which has a “Kapihan” format. It’s basically an open forum with featured guests tackling the latest issues facing the industry.. . .
Looking to level up or shift careers? Then, check out the Digital Careers Talk. They say the best job is that which pays you to do what you love. Everyone is wired and mobile, so make that work for. . .
I’m currently going over COMELEC Resolution No. 9615 which spells out the rules and regulations for the “Fair Election Act”. This is the first time that COMELEC included digital platforms in their rules so it’s important that we take a. . .
Local online classified ads Sulit.com.ph growth in the last few years is nothing short of astronomical. RJ David, Sulit’s Founder, posted on his Facebook Page a few days ago that they just crossed 2 billion page views for 2012. Their. . .
Flippish.com, a Filipino-owned website that pioneered online TV shows locally, now finds themselves at the center of controversy. One of their shows entitled “Who’s that Girl” features the host, Johnny M., and other men making out with random women in. . .
Jinri Park, other than being a DJ and a model, can now add “viral video talent” to her bio. She just starred in two online promotional videos over the holidays. One video was a collaboration with YouTube sensations Moymoy Palaboy. . .
A video is going around Facebook now featuring David Beckham kicking three soccer balls and shooting them in three trash fans far away. This is supposed to be taken during the break time of a Pepsi commercial shoot. However it. . .
As most of you probably know by now Instagram and Twitter broke up. Instagram photos will no longer appear directly on your Twitter feed as pictures. Twitter, on the other hand, launched a new update today which lets you use. . .