This video was shared by Randell Tiongson on Facebook. It’s a brilliant interview of one of my favorite authors and marketers, Seth Godin. In this video he talks about “curiosity” and how eventually the safest thing you can do are. . .
Posts Categorized: Marketing Tips
Branding beyond the Sale
I recently came across this Facebook page called After 5 Creative. It’s a Sydney-based (I’m assuming from their info) group that crowd sources creative people to work/bid on projects outside the 9-5 day job, hence After 5. However, instead being. . .
Interesting Internet Statistics
This link was posted on Facebook via Junnette Abrera. It’s basically an infographic of internet statistics that I found really interesting, educational, and entertaining. While these stats are mostly from the United States, you can’t help but marvel at how. . .
Cartoon Network New Generations Study (Full PDF)
I’ve been receiving a lot of e-mails asking me where I got the Cartoon Network New Generations Study which I wrote about in an earlier entry. It’s a good thing that Noemi uploaded the entire presentation in PDF format for. . .
Top Google Search Terms in 2009
Google recently released their 2009 Year-End Zeitgeist report which pretty much sums up all the top Google search terms for Filipinos in 2009. This report was released shortly after Yahoo! also shared their top search terms in their Year in. . .
Top 10 Yahoo Search Terms for 2009
Yahoo recently released a report which shares the various top searches done on their engine for 2009. Some of the results are very predictable but some results completely took me by surprise. The searches also gives you insights on what. . .
Google Wave Impressions
I’ve been using Google Wave for the past few weeks and I think I’ve experienced enough of it to come up with a balanced and fair review of Google’s new product. As a quick summary though, Google Wave is a. . .
Filipino Kids Internet Usage Posts 13% Growth
In a study done by Synovate commissioned by the Cartoon Network, Filipino kids 7 – 14 years old are spending more time online compared to playing console games, listening to music, and reading non-school books. Internet usage is second only. . .
Creatives trumps ad placement and optimization
According to a recent study by Dynamic Logic the main problem with low performing online ads is not because of targeting or placements, it’s mostly because of the actual creatives. The Millward Brown company analyzed more than 170,000 online ads. . .
Value Blogging Series: Viral Blogging
Viral Marketing rarely happens by accident. As Malcolm Gladwell would say, it has to reach a tipping point first before it gets picked up eventually spreads like wildfire. The same concept applies for Viral Blogging – or the publishing content. . .
Build Communities, Not Websites
One of the pitfalls of online marketing is that a lot of people don’t really understand how to gauge the performance of their websites. There are several schools of thought at play here. For some, they put a lot of. . .
Filipino Internet Users are Big Spenders
I came across this very interesting article on Inquirer.Net. According to this news item, a study made by global market research firm Synovate, heavy internet users are actually big spenders. In fact, the study goes on to explain that these. . .
7 Free and Effective Ways to Drive Traffic to Your Site
Getting constant traffic is the lifeblood of your website or blog. We’ve all heard about how Search Engine Optimization does wonders but the problem with SEO is that it takes time and effort to work on. You might also have. . .
Breaking Through Website Clutter
One of the problems of traditional advertising is breaking through the clutter so that your marketing message can actually reach your consumer. When there were only 4-5 billboards along Guadalupe, they worked wonders. Now that we have a collage of. . .
Search Engine Optimization (SEO) Crash Course
Search Engine Optimization (SEO) has been the buzzword among bloggers and internet marketers for the longest time. Slowly, SEO has crept over to the mainstream and a lot of agencies, programmers, and website designers are also now in on the. . .
Measuring the Success of your Online Campaign
I recently had lunch with a good friend who works for a FMCG Company. He’s a product manager and I can really describe him as a hardcore technical marketer. We had a discussion about building micro sites to push brands. . .
Who’s Building Your Website? Marketer or Programmer?
Pastor Dennis recently gave me a book written by my favorite author, Seth Godin. The Big Red Fez: How To Make Any Web Site Better, is one of the best internet marketing books I’ve ever read. It’s simple, direct-to-the-point, and. . .
3 Tips on How to Get Traffic from Social Networks
I’ve been putting a lot of thought on how bloggers and marketers can both tap Social Media (Networks, Microblogging, etc.) to drive more readers to their sites. Initially, I was able to list more than 15 ways on how to. . .
Social Media as the Front Page for your Business?
I had the pleasure of attending the first day of the 2nd Social Networking and eBusiness Conference (through Level Up). One of the more interesting points raised by several speakers was for companies and marketers to actually use social media. . .
4 Types of Bloggers: Value, Hobby, Journal, and Google
This is in response to Noemi’s latest post about what Marketing/PR Executives should expect from bloggers. I’ve been thinking about this for a long time now, and I think I have enough examples and put enough thought into this to. . .
The New Media Job Board
