I’m currently going over COMELEC Resolution No. 9615 which spells out the rules and regulations for the “Fair Election Act”. This is the first time that COMELEC included digital platforms in their rules so it’s important that we take a. . .
PRESS RELEASE McCann World Group The Philippines’ marketing and advertising communities have spoken in unison to underscore the industry-wide importance and impact of the country’s first Platinum Award at the recent Asia Pacific Digital Media Awards (DMA). DMA is renowned. . .
Hot Air Balloon is a new integrated marketing communications start-up that has a strong focus on digital. While the name of the company is new, the people behind it are actually industry veterans. You have TJ Parpan, former Managing Director. . .
If you’re a company that has digital advertising budget, chances are you’ve been approached already by a sales representative or business development officer from Google. I have at least three friends who work for SME’s in different industries who already. . .
As most of you guys know I work for network and that means I have to be always in the know when it comes to the local “chismis” scene. One of the best sites to get this information from is. . .
I was browsing through several news sites last week when one online ad from Smart caught my attention. When my mouse hovered over it the ad expanded and asked me to select my plan. The ad piqued my interest some. . .
Set to be announced this week at Advertising Week in New York, the new Facebook expandable ad unit will probably carve out a huge chunk of the online advertising budgets of companies all over the world. For the longest time. . .
One of my guilty pleasures in life is indulging myself in show business news (lol). My close friends know this, hehe. Anyway, I’m bringing this up because I stumbled upon a cool online ad campaign by Lactum on PEP. I. . .
This is a question that I always get in conferences and e-mails from readers. It’s important to know what these terms mean especially if you’re going to use a portion of your marketing budget in digital marketing. Usually publishers try. . .
