The Internet continues to play a critical role in information dissemination here in the Philippines as massive flooding hit the country. The floods came as a surprise since it wasn’t brought in by a powerhouse named typhoon like “Ondoy” or. . .
Posts Categorized: Research & Case Studies
I’ve been trying to figure out how the data presented by Nielsen was misinterpreted by a news report that aired last week. Nielsen sent me the materials that was presented during the event and I think I finally know what. . .
Nielsen (PH) sent us a clarification e-mail about the “13M Filipino Internet Users and 8.5M on Facebook” article we wrote last week. In the letter they said that the figures presented were inaccurate because they weren’t actually for the entire. . .
I watched a news report online today by GMA News and was totally shocked with the data being presented. The report mentioned that AC Nielsen said that there are only 8.5M Filipinos on Facebook and 13M on the Internet in. . .
Huffington Post founder and now AOL executive Arianna Huffington gives a short 4-minute TED Talk that emphasizes the power of sleep. It’s a brilliant, simple, and insightful talk that will definitely jam some sense into our sleep-deprived minds. Watch it. . .
I gave a free webinar 2 weeks ago for the Certified Digital Marketer Program (Ateneo and IMMAP) about the potential of Digital Marketing Careers in the Philippines. The presentation got a lot of good feedback so I turned the keynote. . .
Technogra.ph reported that the video submission contest of Maybelline was trolled today. The mechanics of the contest are simple — upload photos and your photos are automatically put into a video with Gerald Anderson. However since the site automatically uploads. . .
I did some math using the ComScore data on Facebook penetration to come up with the estimate on the number of Twitter and LinkedIn users in the Philippines. If the total universe of Filipino internet users is 24,946,241 all we. . .
This was coming and I think a lot of Filipinos were expecting this to happen. According to 24/7 Wall St the Philippines has the highest penetration of Facebook in the world at 93.9%. Penetration means the total number of Facebook. . .
I recently read an article on Penn-Olson about the top reasons why people unfollow brands on Twitter. Based on the study Social Break-up, the top reason at 52% is that people find the tweets of the brand boring or repetitive.. . .
When I hear the name RJ Jacinto I immediately think of RJ Guitars, classic rock, and his failed bid for the senate in the 90′s. I never thought of him as a techie and it looks like I underestimated him.. . .
According to the latest study by ComScore, the Philippines is the number 1 country in the world when it comes to Facebook Penetration. Before anything let me explain what “Facebook Penetration” means. It’s the total number of Filipino Facebook accounts. . .
Out of all the marketing campaigns I’ve seen so far in the last 2-3 years, this is one of my personal favorites. Coca-Cola sent a huge red truck with a “PUSH” button at the back to Marikina. Eventually people started. . .
I got this tip via Tonyo Cruz‘s Twitter. According to SocialPR, the Philippines has 45,000 users of the mobile check-in service Foursquare. If this information is correct then that’s a considerably low number considering we have over 20,000,000 Facebook users.. . .
This campaign was launched around November last year. It’s a campaign by the WWF to promote their brand as well as paperless offices. Users download the software that allows you to save documents in to .wwf files. This is like. . .
Several group buying websites here in the Philippines are now placing Google Ads using the keywords of their competitors. Try typing “dealgrocer” (which is a group buying website) on Google and you’ll see a paid ad by their competitos Metro. . .
The Ayala Young Leaders Conference (AYLC) is an annual event which gathers the top student leaders from all over the Philippines. It’s like a leadership/success bootcamp which features professionals from various fields sharing their experiences and lessons to the group.. . .
Remember the so-called Daniel Matsunaga Elevator Scandal? It was later on revealed by the model that it was just a publicity stunt to promote a brand called Veet. Today Adobo Magazine shared in an article what Veet is all about. . .
The entire country was jolted out of their beds this morning when the news of former Secretary and General Angelo Reyes’ suicide broke on traditional and social media. Since there were no news programs available to answer all the questions,. . .
I’ve seen tons of great car commercials but nothing comes close to this one! This is a 1 minute TVC for the new Volkswagen 2012 Passat. It connects wonderfully with people with humor, nostalgia, and a general feeling of wonder.. . .