The Spark Community Management and Building Workshop yesterday was a resounding success! Despite the bad weather, more than a hundred participants attended the event at Top Shelf, Fully Booked, Fort Bonifacio. We had a good mix of people from agencies,. . .
We were invited to be part of the digital marketing and social media panel for the 2012 Film, Animation, and Gaming Congress which was held in CCP last Friday, July 27, 2012. We didn’t actually present via powerpoint during the. . .
The massive popularity of Twitter and Facebook in the Philippines paved the way for new business and marketing models. Initially social media was under the category of Earned Media (save for Facebook Ads), wherein you didn’t spend money to get. . .
So… Bench will donate 1 million pesos to a charity if their endorser, Dingdong Dantes, gets 1 million followers on Twitter. In all honesty I don’t think Dingdong needs a promo to reach 1M given his popularity. All he has. . .
Fundamentals of Social Media Talk at KBP I was invited by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) to give a quick talk and a forum about the basics of social media marketing. Since I’m currently with TV5 (a. . .
I was invited to give a short 10-minute talk about social media at the PANA Foundation Youth Congress held at the Erwin Lee Theater in Ateneo. The audience was composed of students from different universities all over the country. It. . .
PALEA tried to gain public sympathy by staging a strike on the day typhoon Pedring battered the Philippines. This effectively stranded thousands of passengers who were riding flights from the Philippines Air Lines (PAL). They definitely got media mileage since. . .
I came across this very interesting article over at Technoodling. Remember how a lot of people’s eyebrows were raised when the Malaysian internet company known as MOL bought Friendster for $39M USD? Several analysts were saying that it was a. . .
I was surprised when I got a call from Globe informing me that I was a finalist for their “Globe Tatt Awards for Social Media” under the Tech Junkie category. It’s a huge honor just to be considered a finalist. . .
Peter Juan shared this video on Facebook. Hilarious stuff. Watch the video first before reading my comments below. I think the biggest problem the marketing industry faces right now when it comes to the world of social media and digital. . .
People often think that the social media industry isn’t stressful and that it’s all fun because you get to handle social networking sites like Facebook and Twitter. It’s completely the opposite. Regardless if you like it or not social networking. . .
People have a tendency of saying “everyone on social media says…”. It’s funny because if you really think about it how can one say that indeed everyone is saying one thing? WIthout the proper monitoring and analytics in place everything. . .
The surge of easy-to-use photo, text, and video editing software and applications gives the phrase “out of context” more relevance and meaning to brands, especially public figures. How many times have we seen demeaning videos, photos, and quotes from celebrities. . .
The Facebook FBML application is one of the most used tools for brand pages. The ability to turn a specific customizable page as the landing page for users who aren’t fans yet opens a lot of opportunities for businesses push. . .
How should brands use Foursquare to reach out to more customers? Here’s a good example of a restaurant operating in the Philippines using Foursquare Specials. I went to Pancake House in Bonifacio High Street the other day for a lunch. . .
Azkals, the Philippines football team, routed Mongolia yesterday in Bacolod 2-0. Phil Younghusband and Chieffy Caligdong scored a goal each to power the team to victory. I’m sure it also helped that we were playing with home court advantage. According. . .
I was invited by Janette Toral to do an episode of her online talk show, DigitalFilipino Talks. We were supposed to talk about social media and personal branding but bulk of the discussion really went into the Big Bad Blogger. . .
One of the most annoying features of Facebook is unwanted tagging. A lot of people take advantage of this by tagging others to promote a product, event, or website without asking for permission. I personally find this rude, unprofessional, and. . .
I just finished reading an article on the Inquirer which talked about how a “Big Bad Blogger” in coordination with a PR firm allegedly tried to extort a restaurant. The owner first declined the PR agency’s pitch to handle “buzz. . .
There are several properties in Facebook official pages that you can use as marketing billboards. One of the best spaces available is the profile picture. To maximize the space make a 540 x 180 pixels vertical banner. Don’t just grab. . .
