Hot Air Balloon is a new integrated marketing communications start-up that has a strong focus on digital. While the name of the company is new, the people behind it are actually industry veterans. You have TJ Parpan, former Managing Director of DentsuINDIO, Resty Magno, former Managing Director of Admax Network, Jay Bautista, former Manager Director of Nielsen Philippines, Jojo Tanjuatco, Rufi Parpan, and Almina Libao.
The company has five business units, namely: Hot Air Balloon (agency operations), Gondola (Mobile), Burner (Production Outsourcing), Envelope (Media), and ALtitude (Events & Activation).
We reached out to TJ for a quick comment about the immediate plans of HAB and he had this to say:
For HAB Digital Group, our intent is to simplify digital marketing for brands and agencies. With the distinct service offerings of each business unit, they can offer individual or integrated solutions that are relevant to a client’s objectives. Our group’s key success factors will revolve around our people, excellence and innovation. This is what’s driving us to create homegrown platforms and solutions that will allow us to create value for our clients and their customers. -TJ Parpan
Congratulations TJ, Jay, Resty, and everyone in the team! Looking forward to seeing innovative and groundbreaking digital campaigns from HAB!
Note from EIC: Hot Air Balloon posted their openings on the New Media Jobs Board. Check it out.
Via Adobo Magazine