Last week Multiply.com’s CEO, Stefan Magdalinski, posted a letter on the site announcing that they would be removing the social networking functions of the site (blogging, photo sharing, etc) to pave the way for the complete transformation of Multiply into an e-commerce platform. Locally the news was met mostly with sadness since Filipinos are known to be very sentimental but in Indonesia the reception to the news was much worse. Apparently a lot of Multiply users in Indonesia were active users of the social networking capabilities of the site.The announcement left a lot of questions up in the air, especially on what should we expect from Multiply.com moving forward. That’s why we grabbed the opportunity to to sit down and talk with Jack Madrid, Multiply.com Country Manager for the Philippines. During our discussion we talked about why the transformation came about, the reaction of the Multiply community to the announcement, and what can we expect from Multiply.com in the coming months. We broke up the interview into three short chunks for easier viewing and you can watch them all below.
Why the Announcement and Reaction of Users
Reaction of Multiply.com Merchants to the Announcement
What can we expect from Multiply.com this Year
Thanks again Jack for the time and we look forward to a bigger and better Multiply.com!