Philippines Number 1 in Facebook Penetration

Posted by & filed under Facebook, Research & Case Studies, Social Media, Studies & Research.

According to the latest study by ComScore, the Philippines is the number 1 country in the world when it comes to Facebook Penetration. Before anything let me explain what “Facebook Penetration” means. It’s the total number of Filipino Facebook accounts compared to the total number of Internet Users in the Philippines. Also note that this study only takes into account users who access Facebook in their homes or offices (not in internet cafes). Here’s the chart:

The same report says that Filipinos spend an average of 7 hours per month on Facebook.

While this is a good statistic to present to potential clients it’s a bit alarming because bulk of the Facebook users in the country are from the youth. Facebook and social networking sites can become major distractions if not properly used.


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