I just came across a blog entry saying that the DTI is requiring bloggers to get Sales Promotions Permits for their giveaways and raffles. Note that one of the pre-requisites for this is a Mayor’s Permit — which means you need an office and Barangay Permit as well. This is just ridiculous and I vehemently protest this policy.
Here’s the reality: majority of bloggers blog out of passion. They don’t earn money out of it! If ever they do, only a few make significant amount of cash on a regular basis. Giving away prizes through giveaways is a fun activity that thanks readers and drives traffic to the blog. This doesn’t guarantee any sales or revenue for the blogger.
Layers upon layers of RED TAPE
I’ve been in digital for a couple of years now and I can tell you that the DTI will ask for tons of documents and will even charge you fees (honorarium) so that you can just hold contests and promos. Putting this burden on bloggers is unfathomable! Bloggers don’t have the time and resources to be able to comply. Professional agencies have trouble with this. What more can we expect from people who aren’t in the advertising industry?
This is already a policy, we need to change it
I called Mike Palacios who was present in the meeting and he said that IMMAP didn’t push for this to happen. This is just what DTI told them during the briefing. This means that this is the current policy and hundreds of bloggers are probably violating it as of this writing. The next logical move is to have this amended. If ever this has to happen then we need to work with DTI to make sure that the application process has minimal fees involved and the processing is fast and efficient.
I’m more than willing to help out in the process. I heard that several groups are already planning on reaching out to DTI. If you need an extra hand, just let me know.