I chanced upon this interview of IBM Philippines President Mariels Almeda Winhoffer on ANC’s website. In the clip she talked about how BPOs should “level-up” their businesses by offering services that revolve around data analytics including social media and other. . .
People have a tendency of saying “everyone on social media says…”. It’s funny because if you really think about it how can one say that indeed everyone is saying one thing? WIthout the proper monitoring and analytics in place everything. . .
In 1964 Marshall McLuhan wrote Understanding Media: The Extensions of Man. In this piece of work McLuhan coined one of the most well-known media phrases today: “the medium is the message”. This statement basically says that we shouldn’t focus just. . .
